Madewell Made It Across the Border

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The hearts of jeans lovers across the country went pitter-patter with the news that Madewell finally launched its online store. Opening their first jeans factory in New England the same year Amelia Earhart attempted to circumnavigate the globe (1937), this pioneer of classic Americana cool goes way beyond boot cut. So what will it cost us Canucks to have a piece of Yankee history delivered to our door?


Published in The Toronto Star (July 10, 2010) and (July 13, 2010). Click on THE TORONTO STAR tag below to see all published stories by Emma Yardley.

Award-winning lifestyle journalist writing about travel, fashion, beauty and home life.

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